Juneteenth (short for “June Nineteenth”) – also known as Freedom Day, Jubilee Day, Liberation Day, and Emancipation Day – is a holiday celebrating the emancipation of those who had been enslaved in the United States. Juneteenth is celebrated to this day as a way to unite community. In cities across the country, people of all races, nationalities and religions are joining hands to truthfully acknowledge a period in our history that shaped and continues to influence our society today.
Juneteenth provides not only a way to reclaim and express social and political freedom, dress remains an important part of Juneteenth celebrations today. But Juneteenth fashion isn’t just about style for style’s sake. It is a response to the fact that the enslaved couldn’t use clothing to express themselves.
Fashion designer Nathalie Bajinya answers this call with her line of clothing showcasing African wax cotton prints uplifts, inspires and embraces self-expression. African wax print fabric is a defining metaphor of African design, fashion and expression, an immediately recognizable icon throughout the world.
Juneteenth provides an important opportunity to reflect on our past, consider how each of us can continue to show up and band together to work toward a better future. The traditions that unite us are more important than ever and Undeniable Bajinya is proud to be a part of living history.
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